Frequently Asked Questions
About Studio C60
Technology & Cybersecurity Brand Advisory and Content Creation
What is Studio C60?
Studio C60 is a specialized brand and marketing advisory firm built exclusively for cybersecurity and technology companies. Founded by the co-founders of ITSPmagazine, Studio C60 helps tech and cybersecurity businesses define their brand identity, craft compelling narratives, and develop marketing programs that drive real results in a competitive industry.
Unlike generic marketing consultancies, Studio C60 brings over 50 years of combined experience in branding, marketing, cybersecurity, journalism, creative direction, and analyst work. Clients get both co-founders as advisors—industry expertise typically reserved for advisory boards, but available on demand without long-term commitments.
Who are the founders of Studio C60?
Studio C60 is led by Marco Ciappelli and Sean Martin, both co-founders of ITSPmagazine.
Marco Ciappelli brings 30+ years of experience in branding vision, creative strategy, and art direction. With a Master's Degree in Political Science and Sociology of Communication, Marco applies a sociological lens to understand how technology reshapes society. He's also a content strategist, journalist, writer, and host of the Redefining Society & Technology podcast. His expertise lies in making complex technology accessible to diverse audiences through compelling storytelling. Learn more at marcociappelli.com.
Sean Martin, CISSP contributes 30+ years of hands-on cybersecurity engineering, market-defining innovation, and emerging technology product development. As a GTM advisor, journalist, analyst, and technologist, Sean has built and delivered hundreds of security products. He hosts the Redefining Cybersecurity podcast and brings technical authority that comes from real-world implementation experience. Learn more at seanmartin.com.
Why does the Studio C60 combination work for technology and cybersecurity marketing?
Studio C60 works because you get both sides of what technology and cybersecurity branding actually needs—creative storytelling combined with technical credibility.
This isn't theory meeting practice. Marco and Sean have spent decades living in both worlds. One founded a company helping tech firms reach global markets, while the other worked in advertising and explores technology's impact on humanity through media reaching diverse audiences worldwide.
The result? Storytelling, messaging, and content that resonates with people while satisfying technical buyers. Your brand positioning and marketing assets cut through industry noise because they're grounded in both human understanding and technical reality—whether you're in cybersecurity, SaaS, cloud infrastructure, or any other technology sector.
What services does Studio C60 provide?
Studio C60 offers comprehensive brand and marketing advisory services specifically tailored for cybersecurity and technology companies:
Brand Positioning - Cutting through the noise in crowded markets with positioning that makes companies stand out
Marketing Campaigns - Designed specifically for technology and cybersecurity buyers, not generic tactics but approaches proven to work in the industry
Messaging Development - Creating messages that work for both technical and business audiences, speaking both languages fluently
Content Strategy and Development - From analysts, journalists, and media creators who understand what gets attention, what resonates, and why
Go-to-Market and Launch Direction - From professionals who live in this space daily and understand the buying personas
Access to Specialist Network - When deeper expertise is needed, Studio C60 connects clients with trusted specialists
How does Studio C60's advisory process work?
Studio C60 operates on a flexible, client-centered model:
Start with a complimentary 20-minute introductory call or choose a discounted 1-hour advisory session to explore fit and immediate needs.
Choose your engagement level: Select from 1-10 hour prepaid packages for ongoing projects, or work with Studio C60 to create larger custom arrangements tailored to specific initiatives.
Customize each session based on your most pressing needs, including:
Auditing current brand and marketing materials
Brainstorming new campaigns, launches, or messaging directions
Reviewing and refining existing strategies and decks
Getting fresh perspectives when stuck
Building ongoing partnerships for major initiatives
One-off consultations or long-term branding partnerships
Whether it's one hour or twenty, Studio C60 plugs into your process, brings clarity, and moves things forward.
Who should hire Studio C60?
Studio C60 serves a specific range of clients in the technology and cybersecurity space:
Technology and Cybersecurity Startups - Building or refining their brand identity from the ground up
Growth-Stage Tech Companies - Scaling their marketing operations and reaching new markets
Founders and Executives - Seeking industry insider perspective on brand and marketing strategy
Investment and Portfolio Firms - Looking to support portfolio companies with expert brand and marketing guidance
Internal Marketing Teams - Needing expert guidance from advisors who understand both technical and business sides
Marketing and PR Agencies - Requiring deep technology and cybersecurity domain expertise to better serve their clients
Content Development Teams - Looking for fresh perspectives on marketing asset creation including video, audio, articles, papers, presentations, and more
What makes Studio C60 different from other marketing consultants?
Studio C60 isn't generic marketing consulting. It's cybersecurity and technology branding, messaging, and content creation expertise you can't get anywhere else.
The difference comes from the unique combination of backgrounds:
Decades of actual cybersecurity engineering experience, not just marketing theory
Deep understanding of how technology impacts society and human behavior
Proven track record in both creative storytelling and technical product development
Active involvement in the industry through ITSPmagazine's journalism, podcasting, and event coverage
Real-world credibility with technical buyers and decision-makers
Ability to speak both business and technical languages fluently
You're not hiring marketers trying to learn technology and cybersecurity—you're hiring technology and cybersecurity insiders who excel at marketing.
How much does Studio C60 cost?
Studio C60 offers flexible pricing to accommodate different needs and budgets:
Complimentary 20-minute introductory call to determine fit
Discounted 1-hour advisory session (first hour only) for initial consulting needs
Prepaid packages ranging from 1-10 hours for ongoing projects
Custom arrangements for larger initiatives and long-term partnerships
Pricing is designed to be accessible for startups while providing the depth of expertise that growth-stage companies and enterprises require. Use the Custom Program Calculator to build your own solution and see pricing based on your specific needs, or contact Studio C60 directly to discuss a tailored proposal.
Where is Studio C60 located?
Studio C60 operates from three major locations:
Los Angeles, California
New York City, New York
Florence, Italy
This global presence allows Studio C60 to serve clients across different time zones while maintaining the international perspective that modern cybersecurity and technology companies need.
What is the relationship between Studio C60 and ITSPmagazine?
Studio C60 is founded by Marco Ciappelli and Sean Martin, who are also the co-founders of ITSPmagazine. ITSPmagazine is an online publication featuring podcasts, articles, and event coverage focused on the intersection of cybersecurity, technology, and society.
The deep industry connections, editorial insight, and market understanding that comes from running ITSPmagazine directly inform Studio C60's advisory work. Clients benefit from this active involvement in the cybersecurity and technology media landscape, gaining access to current trends, emerging narratives, and what actually resonates with industry audiences.
What makes Studio C60's content creation different from typical marketing agencies?
Studio C60's content isn't created by marketers trying to understand cybersecurity—it's created by journalists, analysts, and media professionals who live in this space daily through ITSPmagazine.
The difference shows in every piece:
Editorial credibility - Content is informed by years of interviewing cybersecurity leaders, covering industry events, and analyzing technology trends. This isn't manufactured thought leadership—it's informed perspective.
Technical accuracy meets accessibility - Sean's 30+ years in technology and cybersecurity engineering ensures technical precision, while Marco's sociology and storytelling background makes complex concepts accessible to diverse audiences.
Audience understanding - Through hosting the Redefining Cybersecurity and Redefining Society & Technology podcasts, Studio C60 knows what resonates with both technical buyers and business decision-makers across the entire technology landscape.
Content that actually moves the needle - Not just content for content's sake, but strategic assets designed to support your brand positioning, sales process, and market differentiation.
View promotional content samples to see the difference editorial experience makes.
Can Studio C60 create podcasts and video content for our company?
Absolutely. Studio C60 specializes in audio and video content creation, drawing from extensive experience producing ITSPmagazine's podcasts and multimedia content.
Podcast Services:
Concept development and format design
Interview and guest coordination
Production and post-production
Distribution strategy
Branded podcast series creation
Guest appearance coaching for executives
Video Content:
Executive thought leadership videos
Product explanation videos
Customer story documentation
Event coverage and recaps
Social media video content
Webinar and presentation production
Marco and Sean host their own successful podcasts (Redefining Cybersecurity and Redefining Society & Technology), so they understand both the technical production requirements and the content strategy that makes audio/video programming effective for technology and cybersecurity brands.
Learn more about content programs or schedule a 20-minute content strategy session to discuss your specific needs.
How does ITSPmagazine's editorial background inform Studio C60's content creation?
ITSPmagazine isn't just a side project—it's the foundation of Studio C60's content expertise. Through years of covering cybersecurity and technology, Marco and Sean have:
Built deep industry relationships - Direct access to security leaders, innovators, and practitioners who can validate messaging, provide insights, or contribute to content programs.
Developed editorial judgment - Understanding what stories matter, which trends are substantial versus hype, and how to frame complex topics for maximum impact.
Mastered multiple content formats - From long-form articles to quick social posts, interview-based podcasts to event coverage, Studio C60 has created virtually every content type relevant to cybersecurity marketing.
Gained audience insight - Years of engagement data, listener feedback, and reader analytics reveal what technology and cybersecurity audiences actually care about—not what marketers assume they care about.
Established credibility - When Studio C60 creates content for your brand, it carries the authority that comes from years of trusted journalism and analysis in this space.
This editorial foundation means your content isn't just professionally produced—it's strategically informed by what actually works in technology and cybersecurity media.
Does Studio C60 only create content, or can you help our internal content team?
Studio C60 works both ways—as content creators and as advisors to internal content development teams.
For Internal Content Teams:
Strategic direction on content priorities and topics
Editorial review and refinement of existing materials
Training on cybersecurity-specific storytelling approaches
Messaging framework development
Content calendar planning with industry timing in mind
Quality control and technical accuracy validation
Fresh perspectives when teams are too close to the material
As Content Creators:
End-to-end content production across all formats
Turnkey content programs from strategy through delivery
Executive ghostwriting and thought leadership development
Podcast and video series production
High-stakes content (launches, major announcements, executive communications)
Hybrid Approach: Many clients use Studio C60 for strategic direction while handling day-to-day execution internally, then bring Studio C60 back in for high-priority pieces where editorial expertise and industry credibility matter most.
The flexibility allows you to get exactly the level of support your team needs—whether that's filling gaps, providing oversight, or taking full ownership of content creation.
What specific content formats can Studio C60 create?
Studio C60 creates comprehensive content across every format relevant to technology and cybersecurity marketing:
Written Content:
Articles and blog posts
White papers and research reports
Case studies and customer stories
eBooks and guides
Executive bylines and thought leadership pieces
Press releases and media materials
Website copy and landing pages
Email campaigns and nurture sequences
Social media content
Scripts for video and audio
Audio Content:
Branded podcast series
Interview programs
Audio articles and briefings
Webinar and event audio
Executive audio messages
Audio advertising and sponsorships
Video Content:
Thought leadership videos
Product demonstrations and explainers
Customer testimonials
Event coverage and recaps
Executive interviews
Social media video (LinkedIn, YouTube, etc.)
Webinars and virtual events
Video podcasts
Presentation Materials:
Keynote presentations
Sales decks
Investor presentations
Conference presentations
Board presentations
Training materials
Strategic Content:
Content strategy and editorial calendars
Messaging frameworks
Narrative development
Story architecture
Content program design
Every piece is created with both technical accuracy (from Sean's technology and cybersecurity engineering background) and strategic storytelling (from Marco's sociology and communication expertise).
View content samples, explore content programs, or build a custom content package tailored to your needs.
How quickly can I start working with Studio C60?
You can schedule a complimentary 20-minute introductory call immediately. After that initial conversation, advisory sessions can typically be scheduled within days, depending on availability and project scope.
For urgent needs or time-sensitive launches, Studio C60 offers flexible scheduling to accommodate critical timelines.
Does Studio C60 work with companies outside the United States?
Yes. With locations in Los Angeles, New York City, and Florence, Italy, Studio C60 serves technology and cybersecurity companies globally. The international perspective is actually an asset, helping companies craft messages that work across different markets and cultural contexts.
What types of technology and cybersecurity companies does Studio C60 work with?
Studio C60 works across the entire technology landscape, with deep expertise in cybersecurity as a specialty area.
Technology Companies:
SaaS and cloud platforms
Enterprise software providers
AI and machine learning companies
DevOps and development tools
Data analytics and business intelligence
Infrastructure and networking solutions
Automation and workflow platforms
Fintech and emerging tech sectors
Cybersecurity Companies:
Application security solutions
Cloud security providers
Identity and access management firms
Threat intelligence platforms
Security operations and SOC technologies
Risk management solutions
Compliance and governance tools
Emerging categories and innovative security approaches
What makes Studio C60 effective across these sectors:
Sean's 30+ years building and delivering technology and security products means Studio C60 understands the technical foundations across the entire tech stack—not just security.
Marco's sociological perspective on how technology reshapes society applies to all tech sectors, from consumer apps to enterprise infrastructure.
The combination allows Studio C60 to serve companies at any stage and in any technology or cybersecurity domain, speaking credibly to both technical and business audiences.
Can marketing agencies partner with Studio C60?
Absolutely. Marketing and PR agencies that serve technology and cybersecurity clients often partner with Studio C60 to gain deep domain expertise. This allows agencies to better serve their clients without needing to build internal technology and cybersecurity specialization.
Studio C60 can work as an extension of your team, providing:
Technical validation of messaging and positioning
Industry-specific strategic guidance
Content review and refinement
Subject matter expertise for campaigns
Connections to industry voices and validators
What does "Analog Brains for the Digital Age" mean?
"Analog Brains for the Digital Age" is Studio C60's tagline, reflecting the philosophy that effective technology and cybersecurity marketing requires human understanding, not just digital tactics.
It represents the belief that:
Technology marketing still needs to connect with human decision-makers
Complex technical concepts need creative, accessible storytelling
Data and automation are tools, but strategy requires human insight
The best marketing combines analytical thinking with creative intuition
Understanding society and human behavior is as important as understanding technology
How do I schedule a call with Studio C60?
Visit studioc60.com and choose from several scheduling options:
Complimentary 20-minute introductory call to explore fit
20-minute content creation strategy session to brainstorm programs
Discounted 1-hour advisory session (first hour only) for deeper consultation
Want to build something custom? Use the Custom Program Calculator to create your own professional media and marketing solution with as many items as you like. The more you add, the bigger the discount!
What are the Studio C60 Custom Content Creation Programs?
At Studio C60, we build content programs that power branding, marketing, thought leadership, and communications. We tailor each program across product marketing, partner marketing, executive comms, social and digital, integrated go-to-market, and more.
What You Get
When you work with us, you get full-spectrum, custom written content to fuel your sales, marketing, and communications pipelines. Whether you need a single asset or an ongoing program, we deliver high-quality content optimized for both human readers and AI / search discovery systems.
Formats we offer include:
White Papers — Technology-led thought leadership with custom structure and design
Case Studies — Client stories built from interviews, data, and direct quotes
Solution Briefs — Partner- or solution-driven messaging with crisp content
Competitive Briefs — Comparative analysis, testing data, content, and matrices
Newsletters — End-to-end editorial program, ghostwriting, and campaign execution
Website Content — Page copy, product/solution descriptions, collateral content
SEO Content — Keyword‑driven, analytics-tracked articles and resources
AI‑Search Optimized Content — Structured, discoverable content tailored to intelligent assistants and AI-driven search
Email Marketing — Integrated email campaigns in text or HTML via your preferred platform
Blog Marketing — Original blog posts with social sharing and distribution strategy
Press Releases — SEO-enabled, publication-ready announcements and wire distribution
Data Sheets — Product and business overviews with clarity and visual layout
Brochures — Brand and product brochures designed to communicate vision and value
News & Opinion Articles — Ghostwritten or bylined content targeted to media outlets
Audio & Video Scripts — Narrative development for multimedia content with distribution readiness
Studio C60 operates as an extension of your internal team. We convert your ideas and expertise into content that educates, engages, and drives action — for both people and AI systems.
Ready to elevate your content strategy? Explore our programs using the Custom Program Calculator or get in touch to build custom assets that drive engagement, boost discoverability, and align with your brand goals.