Studio C60 — Analog Brains For The Digital Age
Studio C60

Frequently Asked Questions.

Technology & Cybersecurity Brand Advisory and Content Creation.

What is Studio C60?

Studio C60 is a branding, marketing, and content studio built for cybersecurity and technology companies. It is an ITSPmagazine business, co-founded by Marco Ciappelli and Sean Martin. The studio offers advisory, content creation, and event performance on demand, with no retainer and no long-term contract required.

Work is organized around three areas: Advisory (brand, messaging, and go-to-market strategy), Creation (Brand Story Conversations delivered as video, audio, and written assets), and Performance (event briefings, conference coverage, and moderation).

Who founded Studio C60?

Studio C60 was co-founded by Marco Ciappelli and Sean Martin, who also co-founded ITSPmagazine. Marco is a creative director, brand strategist, and sociologist of communication. Sean is a CISSP-certified cybersecurity analyst and technologist. Together they pair creative storytelling with genuine technical authority.

What does Studio C60 do?

Studio C60 provides three things: advisory on brand, messaging, and go-to-market strategy; content creation including produced video, audio, and written brand assets; and event performance such as on-site briefings, conference coverage, and webinar or panel moderation. Everything is sold on demand, without retainers or long-term contracts.

How much does Studio C60 cost?

Advisory is $300 per hour, sold in 1–10 hour prepaid packages. Content programs range from a $250 Brand Reel to a $3,500 Brand Summit. Event briefings start at $1,500 and coverage sponsorship at $3,000. Combining programs earns volume discounts from 10% up to 40%.

You can build a custom program and see live pricing using the Custom Program Calculator on the site, or contact the studio for a tailored proposal.

What are Brand Story Conversations?

Brand Story Conversations are Studio C60's core content format: a guided, professionally produced conversation turned into video, audio, and a written companion article you own outright. Formats scale from a 5-minute Brand Highlight to a 60-minute Brand Summit, each suited to different stories, budgets, and campaign goals.

Formats: Brand Highlight (~5 min, $300), Brand Spotlight (~15 min, $650), Brand Feature (~30 min, $1,500), and Brand Summit (~60 min moderated panel, $3,500). A standalone ~90-second Brand Reel is $250.

What is a Brand Reel?

A Brand Reel is a roughly 90-second short-form video from Studio C60, built to accompany a press release or brand announcement such as a product launch, partnership, funding milestone, or research finding. It costs $250 and can be purchased on its own or bundled with any Brand Story program.

What advisory services does Studio C60 offer?

Studio C60 advisory covers brand strategy and positioning, go-to-market planning, messaging and narrative development, content strategy, and sales and partner enablement. It is delivered by both founders on demand, in 1–10 hour prepaid packages, so companies get senior guidance without hiring a full-time team or signing a retainer.

Does Studio C60 cover industry events?

Yes. Studio C60 offers on-site event briefings ($1,500), full conference coverage sponsorship ($3,000), and professional webinar and panel moderation ($1,500–$3,500). The team regularly works events including RSA Conference, Black Hat, SecTor, and Infosecurity Europe, producing on-camera conversations and companion content you can reuse.

Who is Studio C60 for?

Studio C60 works with cybersecurity and technology companies: startups defining a brand, growth-stage firms scaling marketing, and founders or executives who want senior brand guidance on demand. It also partners with marketing and PR agencies that need cybersecurity domain expertise and technical credibility for their own clients.

How is Studio C60 related to ITSPmagazine?

Studio C60 is an ITSPmagazine business, founded by the same two people: Marco Ciappelli and Sean Martin. ITSPmagazine is an independent media outlet covering cybersecurity, technology, and society through podcasts, articles, and event coverage. That editorial experience directly informs how Studio C60 tells brand stories and reaches technical audiences.

What makes Studio C60 different from a marketing agency?

Studio C60 is run by cybersecurity and technology insiders who also do marketing, not marketers learning the industry. Sean brings 30+ years of security engineering and a CISSP; Marco brings creative direction and a sociologist's view of technology. That combination produces messaging that satisfies technical buyers and still tells a human story.

How do I get started with Studio C60?

Start with a complimentary 20-minute introductory call to explore fit, or book a discounted first-hour advisory session for immediate needs. You can also build a custom program with live pricing using the Custom Program Calculator, or reach out through the contact page. There is no obligation or long-term commitment.