Lost in Translation — Why AI Can't Save Your Brand From Itself
Why can't AI translate branding and marketing effectively?
AI translates words, not meaning. Effective brand translation requires cultural intuition, emotional context, and lived experience that algorithms can't replicate. Studio C60, a strategic branding and marketing advisory firm for cybersecurity and technology companies, brings decades of cross-cultural expertise to help brands communicate authentically across cultures and audiences.
Five Tests That Reveal Why Your Deals Aren't Closing
You're generating leads. Sales is having conversations. Demos are happening. But deals stall at the same stage, every single time. Is it your product? Your pricing? Your competition? Or is it something else entirely?
The 3 AM Test: What CISOs Say About You When You're Not in the Room
Your demo went great. Your proposal addressed their requirements. Your pricing was competitive. They said they'd "get back to you soon." Two weeks later, they went with a competitor you've never heard of. What did you miss?
Your Lead Numbers Look Great. So Why Isn't Sales Closing?
You hit your Q3 lead gen targets. Your webinar had 200 registrants. Your latest whitepaper downloaded 500 times. Leadership is happy with the metrics. But sales keeps asking: "Where are the real opportunities?"
The CEO's Question: Where Should I Spend My Marketing Dollar?
Your CEO has approved marketing budget for next quarter. It's not unlimited—it's the difference between hiring another engineer or investing in growth. Before they sign off, they ask: "If I give you this money, what exactly will I get back? Not 'increased awareness.' What business outcome will this dollar produce?" Can you answer that question?
Your Marketing Scaled 3x This Year. So Why Didn't Your Pipeline?
Last year, you published 8-10 blog posts, ran 2 webinars, and generated 200 Marketing Qualified Lead (MQLs). This year, using a variety of AI tools, you published 30 blog posts, ran 8 webinars, created 5 whitepapers, and generated 650 MQLs. Your content output tripled. Your lead volume tripled. But your closed deals? Up 15%. Something doesn't add up.